Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets. As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool.
SEO Audit: How To Analyze Your Site And Boost Your Rankings (Step-By-Step)
In this SEO audit checklist, I’ll walk you through the essentials of a technical SEO audit, from theory to practice. By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy. Now that you’ve verified that all of your pages can be indexed, it’s time to search for branded keywords, which is the fourth step of our SEO audit checklist.
How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO.
- Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool.
- Track the progress of search rankings over time by country, language, search engine and device type.
- They guide users in gauging a page’s relevance to their query.
- Google will surface a whole bunch of key metrics in an easy-to-understand interface.
Is your site structure optimized for search engines?
A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough. Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining.
Indexed URLs
While this might be overlooked at times, it should not be underestimated. And can be done manually or with the assistance of a website crawler, depending on the size of your site. Content is the backbone of any website, so it’s a must for auditing. They have a clear menu at the top, images, and a block-like orientation that separates the different sections of their site.
They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your SEO Anomaly performance to your competitors. Numerous unexpected events can happen on the web, and some of them can mess up your rankings. Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something. That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy. Once you’ve completed all the steps of the SEO audit checklist and fixed all the technical issues, you can ask Google to recrawl your pages to make it see the changes quicker. You can use WebSite Auditor to efficiently spot duplicate content issues.