Keep in mind that there are a SEO Anomaly lot of potential issues that can affect the bounce rate. Page speed, for example, can lead to people bouncing before the page ever loads. A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate.
The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs. Most people rely on search results to find businesses to purchase from or content to consume. While SEO strategies work on most search engine platforms, they are particularly geared towards being effective on Google, which is the clear market leader. Ranking high on Google can have a positive impact on a site’s web traffic. You still need to optimize your site for local, voice, AI, and other specialized search types.
2 Tối ưu title SEO, description
A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
WHY ARE ON-PAGE SEO SERVICES IMPORTANT
- Creating high-quality, helpful content can improve your on-site SEO.
- External links to related pages can help Google figure out your page’s topic.
- And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week.
- You’ll want to optimize your visual content this way — and be sure to include your keyword in your image alt text.
- Internal links allow you to direct traffic and search bots to specific pages, helping you rank better for certain keywords.
This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority. Thus, it should be interesting, valuable for your readers, and unique. While planning your SEO content strategy, reviewing your existing blog posts should be among your main priorities.
Don’t forget to vary sentence patterns and length so they don’t read like an AI generator would write. That means you need to add elements that AI typically struggles with. Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated.